Devicare_linea_LitcontrolDevicare has brought Patrick Kirby and Martin Atkinson into its team as Country Managers, in order to launch Lit-Control® in the United Kingdom (UK). Lit-Control® will be the first medical solution on the British market to prevent and treat recurring urinary diseases (lithiasis, infections, hyperactive bladder, painful bladder syndrome, interstitial cystitis, catheter calcification, etc.) using self-monitoring of urinary pH levels by the patient.

Patrick Kirby has more than 30 years of experience in the health field in UK, especially in self-care medical devices and diagnostic testing. He has acted as senior manager and has been a consultant on early-stage business development opportunities in both pharmaceutical and biotechnology companies (Valirx Plc, Boehringer Mannheim GmbH, and Cherwell Laboratories Ltd, among others). In 2012 he founded the 1st Health Products Ltd consultancy. Martin Atkinson is a former senior executive in Lloyds Bank where he worked in a variety of commercial and corporate banking roles, before joining a private equity company arranging funding for small and medium sized companies.

“As of October we will begin to introduce this first-in-class class product to the medical and scientific community, to opinion leaders and large distribution chains”, explains Miquel González Mut, International Business Development Manager at Devicare, who has also led recent agreements with partner organisations in France, Mexico and Colombia.

The self-care” era

The United Kingdom is one of the European countries where self-care is increasingly being introduced, and specifically, Remote Patient Monitoring (RPM) technology, in which Devicare is a specialist. This is being driven directly by the National Health Service (NHS) in order to reduce costs and increase patient health outcomes.

Chronic urinary diseases are the second leading cause of primary care consultations in Europe. In the United Kingdom, 85,000 cases of renal lithiasis (kidney stones) are reported each year, according to data from the NHS’ Hospital Episode Statistics body. This figure increased by 63% between the years 2000 and 2010.

Press release (english)